Letterboxing USA - Yahoo Groups Archive

Logo

15 messages in this thread | Started on 1999-03-09

[L-USA] Logo

From: Daniel Servatius (elf@pclink.com) | Date: 1999-03-09 11:16:13 UTC-06:00
I think the original intent was to have something not particularly
(or specifically) idelogical, but nontheless denoting "Letterbooxing
USA". Subtle red, white & blue colors would accomplish this.
"Stamp-like" letters would also be a nice touch. And Bonita's
suggestion to use something very simple, like a line drawing
superimosed with the words "Letterboxing USA" in a smaller,
simpler font I think is a good idea too. I'm happy there are
people who care enough about this to give their input. Personally,
I don't think about it that much, but that does not mean its
not important. I think you are all important, so if you're thinking
about this its important to think about.
Dan

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[L-USA] Logo

From: (Letterboxr@aol.com) | Date: 1999-03-13 22:32:51 UTC-05:00
Friends,
Der Mad Stamper has been up to some digital doodling again...

The main page of Letterbox USA was probably not the best place to post my
latest creation, since it is very much incomplete. I won't leave it there for
long, but it helps to see how things look together.

This is my attempt at Linda Aplin's idea for a new logo. Hopefully, I can
make the final version a bit smaller and still keep everthing identifiable.
Also, I can play around with colors... these were just the first ones that I
came up with. And, of course, this version is very much incomplete. Before I
put much more time into it, however, I wanted to see what some of our group
members thought of it. Comments??

If we were to go ahead with this idea, I have other pictures in mind for the
remaining letters, such as Mt. Rushmore, the Golden Gate Bridge, the Statue of
Liberty... maybe Seattle's Space Needle, the St. Louis Arch... we could
discuss other possibilities. They could be things other than landmarks, as
well... someone riding a horse, a combine harvesting wheat, or whatever.

Please let me know what you think.

Thanks,
Mitch

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[L-USA] Re: Logo

From: (jdewolf@mail.icrsurvey.com) | Date: 1999-03-14 16:38:17 UTC
Mitch,

I think that's very much what Linda had in mind. At least, it's what I thought she had in mind. I LOVE IT! IMHO, I think we're on the right track. I'm not sure we need the "Greetings from" but the overall look is great. Personally, I'd prefer a more "natural" shade of green (darker, more like a forest)

Maybe, we could use one of the pictures of letterboxers doing what they love to do (Kids page, or TX page) in the "L". And maybe a picture of a book w/ a variety of stamps collected in it in another letter(I think I saw some on one of the Dartomoor links or we could make our own, if anyone has a couple of pages full of stamps yet).

Overall, I would prefer more outdoors/nature oriented landmarks. For example, Gd Canyon, Mt Rushmore, Crater Lake. I also agree, Mitch, that all the pictures don't necessarily need to be recognizable landmarks. There are many "generic" sites that can be viewed as fairly typical of North America (Wheatfield w/ combine, Ranch, Canyonlands, Pacific Cost Highway, Rocky Mts, Appalachians, family hiking somewhere, canoe on lake, grasslands, etc.)

OK, that's too much from me already. Thanks for the time you've already put into this. I truly like it a lot. Looking forward to seeing other opinions.

JDW

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[L-USA] Re: Logo

From: (Letterboxr@aol.com) | Date: 1999-03-14 15:33:53 UTC-05:00
In a message dated 3/14/99 8:40:00 AM Pacific Standard Time,
jdewolf@mail.icrsurvey.com writes:

> I'm not sure we need the "Greetings from" but the overall look is great.

My original intention was to eventually make a much smaller version that would
appear on other pages of the website. The version that's on the main page
would be a little bit smaller than it is now, but not much or the pictures are
hard to identify. The "Greetings from" part is optional, but I sort of
thought it preserved the classic postcard style that inspired the logo.
Regardless of whether we leave it or axe it on the main page, I would
eliminate it from the tiny version that appeared on other pages.

> Maybe, we could use one of the pictures of letterboxers doing what they love
> to do (Kids page, or TX page) in the "L". And maybe a picture of a book w/
a
> variety of stamps collected in it in another letter

The reason I went with easily identifiable landmarks, is that the pictures are
quite small, and will probably get smaller. If the pictures are not
recognizable icons with good contrast they become "mystery" pictures.

I had played around with some pictures I had of the St. Louis skyline (with
arch) and the Seattle Space Needle only to find that they were completely
unidentifiable once I had shrunk them to size and squeezed them into the shape
of a letter. I'm sure I can find better pictures to use of these landmarks
(if we want to include them), but things like a book of stamps or a group of
people will probably be hard to recognize once they are zapped down to such a
small size.

Things like a combine in a wheatfield, or a shot of the Rocky Mtns (as you
suggested) might work nicely. A grassland meadow, however, would probably
come off looking like I filled the letter in with the color green. I do
appreciate your suggestion of trying to keep the landmarks more "outdoorsy".

More comments, please...

Der Mad Stamper

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[L-USA] Re: Logo

From: (Letterboxr@aol.com) | Date: 1999-03-14 15:52:00 UTC-05:00
jdewolf@mail.icrsurvey.com writes:

> Personally, I'd prefer a more "natural" shade of green (darker, more like a
> forest)

I agree that the shade of green I was using was rather "unnatural". I tried
your suggestion of using forest green, but it seemed to get lost in the dark
colors of some of the photos. If we go with lots of natural scenes, there
will likely be lots of forest green in these pictures. For now, I switched it
to yellow. This seems to stand out well and hopefully is more pleasing to the
eye than my earlier "X-files" green.

Der Mad Stamper

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[L-USA] Re: Logo

From: (jdewolf@mail.icrsurvey.com) | Date: 1999-03-14 21:03:13 UTC
Mitch writes:
> I agree that the shade of green I was using was rather "unnatural". I tried
> your suggestion of using forest green, but it seemed to get lost in the dark
> colors of some of the photos. If we go with lots of natural scenes, there
> will likely be lots of forest green in these pictures. For now, I switched it
> to yellow. This seems to stand out well and hopefully is more pleasing to the
> eye than my earlier "X-files" green.
>
> Der Mad Stamper
>
WOW! You move fast. Yellow is much better. Have you tried plain old boring white? I do like the Yellow though. It's just hard to imagine what looks best. Actually, it's probably depend on the colors in the images the group chooses to use; that is if the group goes with this concept, which I hope we do.

JDW

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[L-USA] Re: Logo

From: (Letterboxr@aol.com) | Date: 1999-03-14 17:21:25 UTC-05:00
jdewolf@mail.icrsurvey.com writes:

> WOW! You move fast. Yellow is much better. Have you tried plain old boring
> white? I do like the Yellow though. It's just hard to imagine what looks
> best. Actually, it's probably depend on the colors in the images the group
> chooses to use; that is if the group goes with this concept, which I hope we
> do.

I can give this a try. As you say, what looks best in the end will be
dependent on the images we choose, as well as the background colors of the
various pages we want to place the logo on.

For the record, I'm just doodling here. I would love to see any other ideas
that anyone may have. I think Thom and Michelle (and maybe others) have shown
interest in doing artwork for the site.

I'm curious about where Dan came up with Kids Corner logo. If this is not an
entirely original bit of artwork, maybe we should also consider coming up with
a new logo for this area. Someone might even have a better idea for naming
the kids' section.

Der Mad Stamper

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[L-USA] Re: Logo

From: Thom Cheney (tcgrafx@imagina.com) | Date: 1999-03-14 16:37:34 UTC-08:00
I like the retro design of the title. Mine is appearing as the same
teal background as it used to be.

I was in Finnegan's this morning (a local toy store) & they had a nice
selection of reprinted vintage postcards with this very theme. I
thought the most striking was a sky blue background (something we aren't
seeing much up here in the NW right now)... maybe even a few clouds.
The outlines of the letters were red.. the drop shadows a darker blue.

I like the idea of putting some americana scenes in the letters... that,
after all is the intent of this style. Mitch's warning of losing detail
as we shrink & fit scenes to letters will limit what we can use. Since
we don't have 50 letters to fill, and we want to be fair... why not use
fairly generic photo material to "fill" the letters? I think a forest,
lake, desert, city, barn, wheat field, beach, etc, etc... would show the
great diversity of our country (or countries, if we want to include our
buddies to the north, south & wherever else we end up supporting)
without getting too specific.

One teeny additional suggestion... don't make the graphic too huge... I
get extremely impatient waiting for long winded graphical pages to load.

My offer to help out still stands, but I am quite pleased with the
direction Mitch is going with this... very snazzy, but not too cheese
whiz.

--
Thom Cheney
56.6 is NOT fast enough!!!!!!!!!!!

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[L-USA] Re: Logo

From: (HoofBeads@aol.com) | Date: 1999-03-14 23:24:18 UTC-05:00

In a message dated 3/14/99 3:22:10 PM, Letterboxr@aol.com writes:

>For the record, I'm just doodling here. I would love to see any other
>ideas that anyone may have. I think
>Thom and Michelle (and maybe others) have
>shown interest in doing artwork for the site.

Well, I'd love to contribute some opinions/ideas for a
logo. I think Mitch's work is outstanding. If he
welcomes the idea of contributions and opinions,
I'll begin by giving my opinions on the subject.

First of all, are we trying to create an actual
logo for LetterboxingUSA? When I think of logo,
I think of a stylized symbol. Something that can
be used for a wide variety of applications.
There's a big difference between a web page
cover masthead and an actual logo, IMO. I think
Mitch's current artwork is fabulous. It will work
great for the website masthead, and will also
be ideal for other applications.

However, if it's an actual logo that we're
hoping to develop, I think we should keep in mind
a couple of important things. When designing a logo,
it's current *and* possible future applications should
be considered.

Actual logos should really be kept simple and
identifiable. They should be able to shrink
down to as small as under an inch across
and remain readable/recognizable and still
look tidy. They should work as well in full
color as in black and white "line art" in a wide
variety of applications. For instance, will we
ever be putting the logo on awards, stamps,
printed media, etc.? I believe it's important
to keep this in mind. I realize LetterboxingUSA
isn't a corporation that will be churning out
advertising and merchandise, but it may be
important to have a tidy logo suitable for
future applications other than websites.

Mitch is already discovering the limitations
of incorporating more than simple or stylized
ideas into a logo. Looks great full size and in
color on a web page, but doesn't shrink well.

Logos don't have to be representational. They
can be abstract, and still be recognizable
through use. The idea of keeping the logo
abstract -giving it an intriguing or mysterious
quality- appeals to me. Also, a typographical
or stylized solution is appealing. I'd be happy
to sketch some ideas for consideration as
well.

Anyhow, I love Mitch's artwork. Perfect
for the web page. I just don't think it's ideally
suited for "logo" use if that is our aim. Of
course this may be a semantic issue.

I love hearing other people's opinions on the
subject and feedback on my opinions.

Michelle
http://www.gigagraphica.com/michelle/
mailto:hoofbeads@aol.com

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[L-USA] Re: Logo

From: (Letterboxr@aol.com) | Date: 1999-03-14 23:48:21 UTC-05:00
Michelle makes a good point. I think what I'm working on might make a good
masthead for the main page. Something to "greet" you when you pull up our
site. For most of the other web pages, as well as for any brochures, patches,
or other fun stuff we might put out in the future, we need a simple logo.

The vivid red, white, and blue design I slapped together earlier is a better
example of a true "logo" than this retro postcard thing I'm doing now.
Unfortunately, I will be the first to admit that very little thought or effort
went into it, and it comes across sorta sappy, and "Cheeze Whiz" (as my friend
and neighbor Thom puts it).

I'm going to take all your suggestions into account regarding the types of
pictures to include and carry on with my "masthead" design. Meanwhile, I
would love to see Michelle's ideas for a real logo!!!!

Sincerely,
Mitch

In a message dated 3/14/99 8:24:50 PM Pacific Standard Time, HoofBeads@aol.com
writes:

> Well, I'd love to contribute some opinions/ideas for a
> logo. I think Mitch's work is outstanding. If he
> welcomes the idea of contributions and opinions,
> I'll begin by giving my opinions on the subject.
>
> First of all, are we trying to create an actual
> logo for LetterboxingUSA? When I think of logo,
> I think of a stylized symbol. Something that can
> be used for a wide variety of applications.
> There's a big difference between a web page
> cover masthead and an actual logo, IMO. I think
> Mitch's current artwork is fabulous. It will work
> great for the website masthead, and will also
> be ideal for other applications.
>
> However, if it's an actual logo that we're
> hoping to develop, I think we should keep in mind
> a couple of important things. When designing a logo,
> it's current *and* possible future applications should
> be considered.
>
> Actual logos should really be kept simple and
> identifiable. They should be able to shrink
> down to as small as under an inch across
> and remain readable/recognizable and still
> look tidy. They should work as well in full
> color as in black and white "line art" in a wide
> variety of applications. For instance, will we
> ever be putting the logo on awards, stamps,
> printed media, etc.? I believe it's important
> to keep this in mind. I realize LetterboxingUSA
> isn't a corporation that will be churning out
> advertising and merchandise, but it may be
> important to have a tidy logo suitable for
> future applications other than websites.
>
> Mitch is already discovering the limitations
> of incorporating more than simple or stylized
> ideas into a logo. Looks great full size and in
> color on a web page, but doesn't shrink well.
>
> Logos don't have to be representational. They
> can be abstract, and still be recognizable
> through use. The idea of keeping the logo
> abstract -giving it an intriguing or mysterious
> quality- appeals to me. Also, a typographical
> or stylized solution is appealing. I'd be happy
> to sketch some ideas for consideration as
> well.
>
> Anyhow, I love Mitch's artwork. Perfect
> for the web page. I just don't think it's ideally
> suited for "logo" use if that is our aim. Of
> course this may be a semantic issue.
>
> I love hearing other people's opinions on the
> subject and feedback on my opinions.
>
> Michelle
> http://www.gigagraphica.com/michelle/
> mailto:hoofbeads@aol.com
>

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[L-USA] Re: Logo

From: erik/susan davis (davisarc@wcvt.com) | Date: 1999-03-14 21:25:55 UTC-08:00
Hey Mitch:
I like where this postcard theme is going - while it might be fun to
include letterbox images within the letters, I see the problem with the
image scale. I'd suggest using whatever seems to work, as I assume
substitutions can be made if and when something 'letterboxish' turns up
with a good graphic image.

So, letterboxers all - submit your images to Der Mad Stamper!

Good work, Mitch
Erik


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[L-USA] Re: Logo

From: Daniel Servatius (elf@pclink.com) | Date: 1999-03-14 23:42:09 UTC-06:00

Letterboxr@aol.com wrote:
> ... I would love to see Michelle's ideas for a real logo!!!!


I have an idea:  How about the 4 letters: LUSA in stamp-
like form.  This could easily shrink down.  It could be color
or it could be black and white and not lose anything...
Just a thought.
Dan'l

Ps.  It could start out as an actual stamp.  That way
the stamp maker could keep the form on hand so you
could always get a true reproduction of the logo.

[L-USA] Re: Logo

From: Steve Walls (steve@grndzero.demon.co.uk) | Date: 1999-03-17 02:41:12 UTC
More corn than Kansas!!!

Regards

Steve W

On Mon, 15 Mar 1999 08:22:14 +0000, you wrote:

>From Graham Howard
>
>Re: Logos..and the ideas from Michele...etc....
>
>
>Hey great stuff that, I love what you have said....a nice compact
>re-usable logo would be nice...
>
>Certainly the mastheads for Kids etc are right for where they are, but a
>single scalable discrete ID entity would be nice imho....(loved the
>shadowy tree image on Michele's site for example of a cool ID)
>
>The logo is certainly a great need....Dartmoor has a simple logo.... the
>100 club patch....but the patches are fun things to use to create the
>whole feeling of the L-USA identity.....and about being part of it....
>
>Some time ago I mentioned to "Uncle" Stamper some stuff about an idea for
>a L-USA patch..but it contains something that might be considered when
>forming the logo...ie not "Just" the The USA dimension....
>
>A key element of L-USA for me is that " Letterboxing has taken to the
>sky " ( a metaphor for the INTERNET and the satellites that drive it
>all)...Without Dan and the technodriven style of L-USA this whole idea
>could never have occurred (taken flight) so I do think it needs to be
>(honoured ?) echoed in the logo somehow...
>
>I see an image for the patch as a satellite looking like a US tin box
>letterbox (red falg hi) sailing in the purple royal dark skies of space
>above "the good earth" and in the parted clouds the whole US is bathed in
>golden sunlight, green and fertile with sparkling seas on either side
>...and climbing and descending from that landscape small rubber
>stamps...arriving and departing our orbiting letterbox.....
>
>I envision this like the one of the NASA mission patches .... about 2.5
>...3 inches across...
>
>around the perimeter or maybe along the track of our orbiting letterbox it
>says ...Letterboxing USA ....50 in Y2K....
>
>or similar.....oh and I see the patch being an annual idea ... limited
>editions....
>
>maybe even a contest ! ( maybe a kids one too )
>
>
>Just thinking out loud......hope that's fun !
>
>Graham
>
>


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[L-USA] Re: Logo

From: Thom Cheney (tcgrafx@imagina.com) | Date: 1999-03-18 13:11:00 UTC-08:00
Daniel Servatius wrote:

> Ps. Please don't use anything I've said here to set off any sort of
> debate about idealogical or political issues. I'm a letterboxer first and a patriot
> (with a small "p") second.

I am from the other end of the spectrum.... flag waving Patriot and
sometime activist in local government, and I agree with you Dan'l. This
group is not for making statements politically or idealogically. This
group is for letterboxing first and nothing second. The name and logo
represent what and where we are in the world. I don't have any aversion
to the r/w/b color scheme, although I think at this point it is
premature to think about color. As Michelle stated, the design should
work big, small, color or b/w. Logo colors will be the next can of
worms...



--
Thom Cheney
Give me letterboxes or give me.... ummm

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[L-USA] Logo

From: Daniel Servatius (elf@pclink.com) | Date: 1999-03-18 14:04:32 UTC-08:00
Hi, what a great thing that everyone is so interested in this
logo. Thank you very much Michelle for taking time with it.
This has really livened things up.

I just have a few comments about the logo.

About logos in general
(as though you haven't heard enough already!):

A logo, if it is done well, will encapsulate the essence of a
theme or idea that may have (esp. in this case) a multitude of
aspects or themes. Not one of them has to stand out over the
others. Something that says it all somehow without downplay-
ing anything else is ideal.

About our logo:

I said before that I am not a Patriot (not with a big "P"). But, I
do like the traditional colors of red, white and blue and the inherent
symbology there. In the original title I had the word "Letterboxing"
in gold and "USA" in red, white and blue. I felt the traditional
colors may help to stress our unity and help to remind us of the
artistic elements in the flag which represent the unity of the 50
states. It is (without considering anything else) a beautiful work
of art. Borrowing the colors for our logo would be just a hint or
reminder of the symbology and the artistic elements of (I believe)
Betsy Ross's work.

Also, the maps do cover
the U.S. geographically and they are supported by free mapping
information provided by the Census Bureau. This consistent element
will no doubt help to form the gist of the mapping. It ultimately
will allow us to have a very user friendly system that is not hard to
keep up and which will allow us much freedom to just have fun with
letterboxing instead of having to concentrate efforts on publishing and
map-making. I feel very thankful that things like this mapping system
are available to us and are free of charge. Our government is to be
credited with this particularly useful time and energy saver. It was
designed specifically to allow the kind of thing we are doing. It is
much more powerful than this actually, but it saves us a lot of time
even for the limited purpose to which we are applying it.

I also feel that the U.S. is inclusive/open (well, hopefully not
open to mean people, but you know what I mean). Like I said I don't
belong to a political party nor do I wave a flag ever (though I
sometimes feel guilty that I do not). But I do feel that we can
accomodate any place anywhere with maps whether they are outside
U.S. borders or not without having to change the meaning of our
title or the symbolgy of the USA part.

This is what I mean by inclusive: We won't stop at U.S. borders
if other people want to be included in the maps. We do not have to
change the theme of the name or the logo to do that. It says something
about who we are and what we are about independently.

It makes some sense to me
for an inclusive and open group to have a connection (rootedness)
with a symbology that represents unity. Whether our heritage has
always been in keeping with that unity is dubious, but the meaning
and intent is there. And that, after all, is all that is being
sought in a logo.

I have not been averse to other themes or colors for the logo. But
I just thought it may help if I explained why I chose the original
name and colors and what they mean to me. Therefore #21 to me is
the most fitting of the samples Michelle has submitted. I could even
see the "L" as gold to help set it off from the USA part. I like both
of the "A" symbols that she used, but the arrowhead one seems to say
something of the original inhabitants of this land (perhaps
unintentionally). I feel it would be a nice gesture to pay homage
to them symbolically. This is not a feeling of preference for native
Americans that I am talking about. It is merely acknowledgement of a
very salient aspect of our history. They were living here when the
Europeans first arrived and even before the Vikings arrived. They
were here first.

Take care,
Dan'l


Ps. Please don't use anything I've said here to set off any sort of
debate about idealogical or political issues. If you read it carefully
you will see that that's not what it is. Please do not reduce this
discussion from one about the symbology of a logo to one about political
views. I am not in it for that. I'm a letterboxer first and a patriot
(with a small "p") second.

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